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Before/After
★★★★★

I FEEL LIKE MYSELF AGAIN

“I look and feel like my younger self again. It’s nice having color that looks natural and not fake or harsh.”

Caroline T., Austin, TX
VERIFIED BUYER
 (312,106)Verified Reviews
New Year Sale | Up to 70%

Hoegoa

Hoegoa

The Easiest Way to Cover Grays Naturally

Covers grays
in just 10 minutes
Protects hair with
ammonia-free formula
As easy as
regular shampoo
Suitable for
ALL hair types
 
 
Black
 
Light Brown
 
Dark Brown
 
Purple
 
Red

Low Stock limit to 3 bottles per order

WARNING: Low Stock Notice

This product sold out 11 times last year. We encourage you to take advantage of the Limited Holiday Sale and buy now.

PS: Only available here, don't buy fakes on Amazon/eBay

Money back

30-Day Money Back

Hassle-free
money-back option

Shipping

Insured & Fast Shipping

Worldwide delivery
to your door

Returns

Returns Accepted

Easy and simple
return process

Secure payment

Secure Payment

Protected and safe
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Over 300,000+ Happy Customers
Have Made The Switch

Hoegoa

Hoegoa

Regular price $99.00
Regular price $99.00 Sale price $64.95
SAVE -53% Sold out

Hoegoa

A superior alternative to traditional box dyes. Hoegoa promises to dye your hair in under 10 minutes without the mess, without the stains, and without the hair damage.

Use it just like a normal shampoo whenever you want to dye or touch up your roots. We guarantee you'll never use a traditional box dye again after trying Hoegoa.

Package Includes:  1x 200ml shampoo - 1x Instructions and care pamphlet

Lather:

Pump onto your hands and lather well.

Apply:

Spread evenly on dry hair and leave for 10 minutes.

Rinse:

Rinse Thoroughly And Enjoy Your New Color!

Unlike box dyes that force you to waste half the product each time, Hoegoa lets you use exactly what you need - making one bottle last for months.

At just $2.33 per application (and each application lasting 4-6 weeks), you're actually spending less than a $10 box dye that you throw away after one use. Plus, you're avoiding the mess, stains, and hair damage that come with traditional dyes - that's priceless.

Ingredients:Water (Aqua), Ethanolamine, Cocamidopropyl Betaine, Propylene Glycol, C12-16 Alkyl Glucoside, Cocamide DEA, Cocamidopropyl Hydroxysultaine, p-Phenylenediamine (PPD), Hydroxyethylcellulose, Urea, Resorcinol, p-Aminophenol, m-Aminophenol, Sodium Sulfite, Polysorbate 20, Amodimethicone, Sodium Erythorbate, Hydrogen Peroxide, Carbomer, PEG-40 Hydrogenated Castor Oil, Etidronic Acid, Triethanolamine, Disodium Phosphate, Fragrance (Parfum).

Other trace ingredients:2-Methylresorcinol, Sodium Hydrosulfite, Sodium Stannate, Caramel, Polygonum Multiflorum Root Extract, Zingiber Officinale (Ginger) Root Extract, Panax Ginseng Root Extract, Macadamia Ternifolia Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil.

USA: up to 7 days

View full details

For Everyone:

Black
Light brown
Red
Purpule
Dark brown
Make Hair Coloring

SIMPLE & HASSLE-FREE

Get natural, lasting color in just 10 minutes
WORKS IN JUST
10 MINUTES
WORKS IN JUST
10 MINUTES
Apply to dry hair, wait 10 minutes, and rinse. It’s that easy.
QUICK, MESS-FREE
APPLICATION
QUICK, MESS-FREE
APPLICATION
No mixing, no gloves, no stains. Works just like your regular shampoo.
MADE WITH
NATURAL INGREDIENTS
MADE WITH
NATURAL INGREDIENTS
Like reishi mushrooms, without harsh chemicals like ammonia or peroxide.
LONG-LASTING
NATURAL COLOR
LONG-LASTING
NATURAL COLOR
Each application lasts up to 6 weeks, keeping grays hidden longer.

THE RESULTS SPEAK FOR THEMSELVES

I absolutely love this product. It’s as easy to use as regular shampoo, yet delivers salon-worthy gray coverage in just one step. No mess, no long appointments — totally worth it.
Demara O. Miami, FL
VERIFIED BUYER
I was genuinely surprised. It covered my grays in just 10 minutes with no mess and no harsh smell. I’m extremely happy with my purchase.
Demara O. Austin, TX
VERIFIED BUYER
Quick, easy, and the color looks fantastic. No staining on my hairline, face, or ears. I truly love this product.
Demara O. Boston, MA
VERIFIED BUYER
It covered all my grays perfectly — no unpleasant smell and no skin irritation. Finally, a solution that’s both effective and easy to use.
Frank C. Toronto, CA
VERIFIED BUYER
I was skeptical at first, but it really works. My stubborn grays around the edges usually resist dye, but this process was effortless and the results are amazing.
Kevin D. Los Angeles, CA
VERIFIED BUYER
4 REASONS

Why Thousands Are Switching to Our Instant Dye Shampoo

Works in Just 10 Minutes
Works in Just 10 Minutes
Skip the long, complicated dye routines. Simply apply, wait 10 minutes, rinse, and you’re done.
Quick, Mess-Free Application
Quick, Mess-Free Application
No gloves, no mixing, no stains. It works just like your normal shampoo — but delivers full gray coverage effortlessly.
Natural & Gentle on Hair
Natural & Gentle on Hair
Formulated with nourishing botanicals instead of harsh chemicals, keeping your hair soft, healthy, and damage-free.
Long-Lasting, Natural Color
Long-Lasting, Natural Color
Each application provides natural, lasting color that holds for weeks—so you can stay confident without constant touch-ups.
30-DAY

SATISFACTION GUARANTEE

We understand that trying new products can feel risky, which is why Hoegoa offers you a completely Risk-Free experience. With our 30-Day Money Back Guarantee, you can try our natural hair dye solution with confidence.

FREQUENTLY
ASKED QUESTIONS

How long does the hair color last?

Depending on hair type and frequency of washing, Hoegoa Haircare typically lasts from 4-6 weeks.

How long does a bottle last?

One bottle is designed to last for approximately 10 to 15 applications, depending on hair length and thickness.

Does it work on any hair type?

Yes, Hoegoa works on any hair type from 1a to 4c. Thanks to its shampoo-like qualities, it's easily appliable and covers every hair from root to tip.

Does it cause allergies or work on sensitive skin?

Hoegoa does contain chemicals that some individuals may be sensitive to for example PPD & Hydrogen Peroxide. We recommend a 24 hour patch test before full application.

Does this shampoo leave stains on skin or fabric?

content 6

Can I use this shampoo on my beard?

Yes, you can! Our shampoo is perfectly safe and effective for use on your beard, offering the same natural-looking, vibrant color and nourishing benefits as it does for your hair.

Can it be used with my normal hair care products?

We recommend using your normal shampoo and conditioner in between dyes and only use Hoegoa Haicare when color reapplication is needed. Conditioner can be applied directly after use.

Is it safe on my hair?

Absolutely! Our shampoo is formulated with natural ingredients and without harsh chemicals, making it safe for all hair types. It’s gentle on your hair and scalp, ensuring not just color but also care.

Can it be used on dyed or chemically treated hair?

Yes, our shampoo is safe for use on dyed or chemically treated hair. However, we recommend doing a patch test or consulting with a professional if you have concerns about your specific hair condition.

Does it work on any hair type?

Yes, Hoegoa works on any hair type from 1a to 4c. Thanks to its shampoo-like qualities, it's easily appliable and covers every hair from root to tip.